Hi, I am Alexander. After kicking off my career as a management consultant at Bain & Company, I founded, scaled and exited my own company Yools. Afterwards, I held management roles and advised the CEOs at JudgeMe, a 50-person SaaS company, and EyeSee, a 150-person tech-enabled consumer research firm.

During a time of crisis, I turned around the company by transforming the organizational model. The new model was inspired by Netflix, Basecamp, Ricardo Semler, Reinventing Organizations and others. It was later itself recognized as a best practice in academic research, books and conferences.

The results: a highly engaged team, client satisfaction growing from 7,6/10 to 9,8/10 and financial performance improving from loss-making to highly profitable, all in a highly competitive market.

Built on a decade of research and hands-on experience, this method has proven its worth in scale-ups ranging from 10 to 300 colleagues. Grow With The Flow now shares it on a wider scale through the CEO Playbook and individual guidance.